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新浪金融经济负增长背后消费升级的真相_高鹰生殖中心

来源: 新华社
07:21:03

明媒正娶的妻子新浪金融经济负增长背后消费升级的真相

锋味

    苏宁金融研究所高级研究员赵益阳(音译)是豪华车负增长背后消费升级的源泉。在今年的金秋,汽车消费市场尚未迎来熟悉的“金九银十”。整个汽车行业似乎都沉浸在“高库存、低价格”之中。雾霾中的营业额。11月9日,中国汽车工业协会发布的数据显示,2018年10月,全国汽车销量238万辆,同比下降11.7%。从1月到10月,汽车销量与去年同期相比下降了0.1%。今年以来,中国汽车销量的累计增长率首次下降,全年汽车销量的负增长几乎可以肯定。此外,令人担忧的是,10月份汽车经销商的库存预警指数为66.9%,比前一年增长17个百分点,比前一年增长8个百分点,创三年新高。然而,如果从结构角度分析汽车消费的子市场,会发现一个有趣的现象:豪华轿车市场不受汽车市场整体下滑的影响,但保持着强劲的增长势头。人们普遍认为,豪华轿车将成为继轿车和SUV之后汽车市场增长的新动力。这种现象背后的动机是什么?这种现象代表了什么样的汽车消费趋势?本文将逐一进行分析。豪华车市场有多热?首先,看看2017年中国12大豪华车品牌的销量(见下图):从销量的角度来看,豪华车市场可分为三个等级:(1)50万俱乐部:德国BBA前三名——梅赛德斯-奔驰、宝马、奥迪;(2)10万俱乐部:美国俱乐部代表。凯迪拉克、日本代表雷克萨斯、英国品牌路虎、欧洲代表沃尔沃;(3)1-10万俱乐部:保时捷、林肯、英菲尼迪、捷豹、讴歌等。由于前两大品牌的销售量占中国豪华车市场的90%以上(根据数据of 2017),本文主要探讨以上七大主流豪华车品牌。到2018年第三季度,七个主要豪华车品牌的销量有所下降(1月至9月同比下降3.9%,9月同比下降46%),而其他六大品牌的销量均有不同程度的增长(见上图)。具体而言,第一梯队的BBA市场是稳定的,而第二梯队的三个品牌则呈现出强劲的增长趋势。这六大豪华车品牌的市场表现与汽车销售数据整体下滑形成鲜明对比。纵观历史与未来,中国豪华轿车市场将近十年来一直保持着高速增长态势,预计到2025年仍将保持这种高速增长态势(见上图)。因此,豪华车市场的繁荣不是今年突然出现的一个新命题,而是一个持续长达20年的周期性命题。也许我们已经习惯了汽车市场的整体高速增长状态,很容易忽视豪华汽车市场这一特殊市场的独特逻辑和规律。今年,汽车市场疲软,豪华车市场突出,尤其突出,为我们提供了一个难得的分析框架和观察机会。中国豪华轿车销售繁荣背后的经济驱动因素是,中国豪华轿车市场能够超越经济周期和汽车市场环境,长期保持高速增长。背后有多种经济因素。具体分析如下:(1)根本原因:今年中国汽车市场的结构变化规律反映了中国汽车市场的“初步推广红利”正在逐渐消退,中国汽车市场正在“走出去”。渐进式竞争阶段,开始进入“股票竞争”阶段。段落。在这个阶段,随着整体市场规模的稳定,市场结构内的竞争将加剧。这种竞争不仅表现在车型(汽车、SUV、MPV等)和动力(燃油汽车、混合动力、纯电力)的结构上,而且表现在品牌结构上。豪华轿车市场的发展与该品牌的结构变化有关。从发达国家汽车市场的角度来看,其汽车市场在总体市场增长和品牌结构上都非常稳定,因此可以推断,中国汽车市场的发展道路将与这些成熟市场趋同。从交易总量来看,中国汽车市场稳居世界第一,但从品牌结构来看,中国豪华轿车的渗透率与其他发达国家相比仍有一定差距。从上面的图表可以看出,在过去五年中,中国豪华车的普及率一直保持在9%到10%左右,低于美国等主要全球经济体的普及率。从国际主流市场来看,美国的豪华车普及率稳定在14%左右,台湾接近15%,更接近国内消费,德国接近25%。从全球豪华车市场整体来看,普及率也逐渐提高。据统计,梅赛德斯-奔驰、宝马、奥迪、雷克萨斯、阿库拉、沃尔沃、英菲尼迪和捷豹路虎这八大豪华车品牌的占有率从2012年的9.78%上升到2016年的12.33%。因此,在汽车消费升级的推动下,一些研究机构预测,中国的豪华车普及率将在2020年接近美国(见下图)。(2)直接原因:除了上述宏观层面的驱动因素外,近年来各种市场因素也为豪华轿车销量的增长提供了稳定的支撑,至少包括以下几个方面。1。供方因素:中国豪华车品牌已成功实施“亲民路线”。近年来,以BBA为代表的顶级豪华车品牌在中国拼命追求“亲民路线”。越来越多的廉价豪华车开始大量进入中国市场,这赢得了中国买家的青睐。例如,本月将推出的梅赛德斯-奔驰A级三室轿车系列的起步价已降至216000辆(见上图),价格已降至合资企业B级轿车和高端国产轿车的急需营。虽然在功率和体积方面无法与梅赛德斯-奔驰C/E/S等大哥相比,但许多年轻的汽车购买者会被S级豪华内饰和经典的三叉戟星品牌所吸引。随着梅赛德斯-奔驰A180的到来,BBA(奥迪A3和宝马1)三大巨头已经将门票降到了20万级。此外,国内车型如梅赛德斯-奔驰C/E、宝马5系和奥迪A4/A6(见上表)等已经畅销,对奢侈品牌的价格范围将越来越有控制,控制在20万-50万元之间。强壮。事实上,这些豪华车品牌的强势市场地位离不开他们多年来努力实施的本土化战略。在过去,豪华轿车的高价格主要是由于对进口的依赖度过高,而高进口关税使得豪华轿车品牌难以在价格竞争中获得优势和调整空间。正因为如此,近年来,主流奢侈品牌正在加速中国本土化战略。越来越多的国产车型出现,甚至许多定制车型(如梅赛德斯-奔驰GLC扩展版、奥迪Q5L等)也出现在中国市场。相关生产能力也在迅速增加。随着合资企业外资比例限制的放宽,豪华品牌在中国豪华轿车市场的声音将进一步扩大,豪华轿车品牌的国有化进程将进一步深化,市场竞争力将进一步增强。可进一步加强。2。需求方面的因素:新富阶层的兴起与汽车更换周期的互动。除了卖家的意图外,还有买家的意图。我国经过多年的快速经济增长,新富阶层的兴起,这些新富群体在汽车消费上的偏好与其他阶层存在显著差异。他们更乐意为品牌付费,追求个性,从而创造出奢侈品牌向这个阶层的渗透。巨大的机会(见下图)。传统上,豪华车品牌应该得到成功的中年人(70后和60后)的支持,但豪华车品牌已经清楚地看到了这些中国新富的消费潜力(报告指出,80后和90后占70%以上)。除了提升产品实力和降低价格外,营销策略的转变也是中国市场上许多奢侈品牌的一个重要方面。例如,在梅赛德斯-奔驰(Mercedes-Benz)的入门级SUV GLA“英雄联盟8”的全球总决赛中,凯迪拉克将新型紧凑型SUV——凯迪拉克XT4整合到绝地生存(吃鸡)人类战场中。这些奢侈品牌正在以年轻人喜欢的营销方式创建品牌,并寻求更好的品牌内生力量。除了奢侈品牌试图满足新富人的新需求外,中国汽车市场正在迎来一个购买周期,这也为奢侈品牌的扩张带来了新的机遇。有关数据显示,中国2017年汽车保有量超过2.1亿辆,其中60%以上的私家车已进入五年以上车龄,更换需求将继续上升。根据凌英发布的《中国工作场所人民汽车消费监督报告》,最近购买的车辆主要是拥有两辆以上私家车的工人中高档车型20万至50万元,13%的工人将花费超过500万元。最近购车的人民币。可以看出,新的富有群体,主要是工作场所的白领工人,正在稳步提升购买汽车的成本,凸显出豪华汽车的强大购买力。三。渠道因素:奢侈品牌正在抓住消费者升级带来的不断下降的股利。传统上,豪华车在一线城市和二线城市可能最常见,但数据显示,豪华车已经开始下沉通道。随着大城市开始限制汽车购买,初次购买汽车的人往往想一步一步地就位,直接购买奢侈品牌的可能性也在增加。大城市的消费倾向往往是中小城市的风向标,这些中小城市的购买压力相对较低,因此这些城市中新富群体的购买标准也会相应提高。因此,汽车消费升级已经成为一种消费传递机制,它迅速从第二线延伸到第三线和第四线。从上面的图表可以看出,一线城市不再是豪华汽车的主力军,市场份额从2017年的17.5%下降到2018年的16.8%。二三线城市实力雄厚,稳固占据了豪华轿车市场的一半,市场份额仍在扩大。据各城市统计,2018年上半年豪华轿车销量前五位分别是长沙、郑州、武汉、昆明、沈阳,增速均在15%以上。增长势头非常强劲。此外,奢侈品牌的渠道下沉不断加深。随着消费升级的进一步深入,“小城镇青年”有望成为未来豪华轿车市场的一个新的消费群体。在过去“双十一”时期,奥迪和坛阁汽车共同策划了一项新车营销活动。奥迪推出了“双11”登陆平台与Q2L独家版本的家庭。因此,可以预见,奢侈品牌与这些新渠道之间的合作将越来越密切,小城镇年轻人接触奢侈品牌的机会也将越来越多。从中国社会的消费升级进程来看,我们正处在第四次消费升级(2014年以来)的起步阶段。经过前三轮消费升级(1978-1992、1992-1998、1998-2014),基本满足了人们的衣、食、住、行等基本需求。满足。根据马斯洛的需求理论,当满足人的基本需求,如生理需求和安全需求、社会需求(包括爱、归属、接纳和友谊需求)、尊重需求(内部尊重因素包括自尊、自主和成就感)等,等等。尊重因素包括地位、承认和关注。自我满足需求(成长与发展、发挥潜力、实现理想需求)等高层次需求将成为社会主流群体追求的新目标。在消费者升级的背景下,豪华轿车和普通品牌轿车开始了市场差异化发展的道路。普通品牌汽车更能满足人们的基本消费需求,而豪华品牌汽车更能满足人们的社会、尊重和价值实现等先进需求。在第三轮消费升级过程中,中国人的基本需求(包括拥有一辆私家车)基本得到满足,所以汽车作为大众消费品很难继续保持强劲的增长势头,但豪华车完全符合新一轮消费升级的主题,使得豪华轿车很难保持强劲的增长势头。经济增长仍有持续的势头。特别是在汽车行业,奢侈品牌不仅仅是技术和产品本身的叠加,更是品牌价值在历史上的沉淀,代表着一种生活方式和文化基调。奢侈品品牌之所以能够保持高速增长,是因为它们从根本上找到了上述“新富”细分目标群,围绕这一目标群进行了大量的产品创新、渠道创新和市场营销创新。最后,产品满足了客户对新汽车技术和新经验的需求。在精神上,它满足了客户的审美需求和价值认同需求,从而实现了卓越的市场表现,保持了强劲的增长势头。但是,笔者必须指出,在这种看似明确的需求下,市场空间仍然足够大,要“好”分一杯羹实际上是一件非常困难的事情。如前所述,事实上,真正推动中国豪华车市场增长的六个主要品牌是梅赛德斯-奔驰、宝马、奥迪、凯迪拉克、沃尔沃和雷克萨斯。路虎、英菲尼迪、阿库拉等品牌在中国的销售并不理想,合法的奢侈品牌DS甚至面临着生存问题。因此,市场定位的最终决定是产品力量的不断创新,声誉和品牌力量的长期积累,但真正能够达到的品牌数量却是不计其数的。事实上,豪华车市场的竞争也非常激烈。在市场调节期间,没有品牌可以“躺下取胜”。免责声明:由媒体合成的内容来自媒体,版权属于原作者。请与原作者联系,取得复制许可。本文的观点仅代表作者本人,而非新浪的立场。如果内容涉及投资建议,仅供参考,不作为投资的依据。投资是有风险的,所以我们在进入市场时需要谨慎。责任编辑:梁斌SF055

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du fen xi qi che xiao fei de zi shi chang, hui fa xian yi ge you qu de xian xiang: hao hua jiao che shi chang bu shou qi che shi chang zheng ti xia hua de ying xiang, dan bao chi zhe qiang jing de zeng zhang shi tou. ren men pu bian ren wei, hao hua jiao che jiang cheng wei ji jiao che he SUV zhi hou qi che shi chang zeng zhang de xin dong li. zhe zhong xian xiang bei hou de dong ji shi shen me? zhe zhong xian xiang dai biao le shen me yang de qi che xiao fei qu shi? ben wen jiang zhu yi jin xing fen xi. hao hua che shi chang you duo re? shou xian, kan kan 2017 nian zhong guo 12 da hao hua che pin pai de xiao liang jian xia tu: cong xiao liang de jiao du lai kan, hao hua che shi chang ke fen wei san ge deng ji: 1 50 wan ju le bu: de guo BBA qian san ming mei sai de si ben chi bao ma ao di 2 10 wan ju le bu: mei guo ju le bu dai biao. kai di la ke ri ben dai biao lei ke sa si ying guo pin pai lu hu ou zhou dai biao wo er wo 3 110 wan ju le bu: bao shi jie lin ken ying fei ni di jie bao ou ge deng. you yu qian liang da pin pai de xiao shou liang zhan zhong guo hao hua che shi chang de 90 yi shang gen ju shu ju of 2017, ben wen zhu yao tan tao yi shang qi da zhu liu hao hua che pin pai. dao 2018 nian di san ji du, qi ge zhu yao hao hua che pin pai de xiao liang you suo xia jiang 1 yue zhi 9 yue tong bi xia jiang 3. 9, 9 yue tong bi xia jiang 46, er qi ta liu da pin pai de xiao liang jun you bu tong cheng du de zeng zhang jian shang tu. ju ti er yan, di yi ti dui de BBA shi chang shi wen ding de, er di er ti dui de san ge pin pai ze cheng xian chu qiang jing de zeng zhang qu shi. zhe liu da hao hua che pin pai de shi chang biao xian yu qi che xiao shou shu ju zheng ti xia hua xing cheng xian ming dui bi. zong guan li shi yu wei lai, zhong guo hao hua jiao che shi chang jiang jin shi nian lai yi zhi bao chi zhe gao su zeng zhang tai shi, yu ji dao 2025 nian reng jiang bao chi zhe zhong gao su zeng zhang tai shi jian shang tu. yin ci, hao hua che shi chang de fan rong bu shi jin nian tu ran chu xian de yi ge xin ming ti, er shi yi ge chi xu chang da 20 nian de zhou qi xing ming ti. ye xu wo men yi jing xi guan le qi che shi chang de zheng ti gao su zeng zhang zhuang tai, hen rong yi hu shi hao hua qi che shi chang zhe yi te shu shi chang de du te luo ji he gui lv. jin nian, qi che shi chang pi ruan, hao hua che shi chang tu chu, you qi tu chu, wei wo men ti gong le yi ge nan de de fen xi kuang jia he guan cha ji hui. zhong guo hao hua jiao che xiao shou fan rong bei hou de jing ji qu dong yin su shi, zhong guo hao hua jiao che shi chang neng gou chao yue jing ji zhou qi he qi che shi chang huan jing, chang qi bao chi gao su zeng zhang. bei hou you duo zhong jing ji yin su. ju ti fen xi ru xia: 1 gen ben yuan yin: jin nian zhong guo qi che shi chang de jie gou bian hua gui lv fan ying le zhong guo qi che shi chang de" chu bu tui guang hong li" zheng zai zhu jian xiao tui, zhong guo qi che shi chang zheng zai" zou chu qu". jian jin shi jing zheng jie duan, kai shi jin ru" gu piao jing zheng" jie duan. duan luo. zai zhe ge jie duan, sui zhe zheng ti shi chang gui mo de wen ding, shi chang jie gou nei de jing zheng jiang jia ju. zhe zhong jing zheng bu jin biao xian zai che xing qi che SUV MPV deng he dong li ran you qi che hun he dong li chun dian li de jie gou shang, er qie biao xian zai pin pai jie gou shang. hao hua jiao che shi chang de fa zhan yu gai pin pai de jie gou bian hua you guan. cong fa da guo jia qi che shi chang de jiao du lai kan, qi qi che shi chang zai zong ti shi chang zeng zhang he pin pai jie gou shang dou fei chang wen ding, yin ci ke yi tui duan, zhong guo qi che shi chang de fa zhan dao lu jiang yu zhei xie cheng shu shi chang qu tong. cong jiao yi zong liang lai kan, zhong guo qi che shi chang wen ju shi jie di yi, dan cong pin pai jie gou lai kan, zhong guo hao hua jiao che de shen tou lv yu qi ta fa da guo jia xiang bi reng you yi ding cha ju. cong shang mian di tu biao ke yi kan chu, zai guo qu wu nian zhong, zhong guo hao hua che de pu ji lv yi zhi bao chi zai 9 dao 10 zuo you, di yu mei guo deng zhu yao quan qiu jing ji ti de pu ji lv. cong guo ji zhu liu shi chang lai kan, mei guo de hao hua che pu ji lv wen ding zai 14 zuo you, tai wan jie jin 15, geng jie jin guo nei xiao fei, de guo jie jin 25. cong quan qiu hao hua che shi chang zheng ti lai kan, pu ji lv ye zhu jian ti gao. ju tong ji, mei sai de si ben chi bao ma ao di lei ke sa si a ku la wo er wo ying fei ni di he jie bao lu hu zhe ba da hao hua che pin pai de zhan you lv cong 2012 nian de 9. 78 shang sheng dao 2016 nian de 12. 33. yin ci, zai qi che xiao fei sheng ji de tui dong xia, yi xie yan jiu ji gou yu ce, zhong guo de hao hua che pu ji lv jiang zai 2020 nian jie jin mei guo jian xia tu. 2 zhi jie yuan yin: chu le shang shu hong guan ceng mian di qu dong yin su wai, jin nian lai ge zhong shi chang yin su ye wei hao hua jiao che xiao liang de zeng zhang ti gong le wen ding de zhi cheng, zhi shao bao kuo yi xia ji ge fang mian. 1. gong fang yin su: zhong guo hao hua che pin pai yi cheng gong shi shi" qin min lu xian". jin nian lai, yi BBA wei dai biao de ding ji hao hua che pin pai zai zhong guo pin ming zhui qiu" qin min lu xian". yue lai yue duo de lian jia hao hua che kai shi da liang jin ru zhong guo shi chang, zhe ying de le zhong guo mai jia de qing lai. li ru, ben yue jiang tui chu de mei sai de si ben chi A ji san shi jiao che xi lie de qi bu jia yi jiang zhi 216000 liang jian shang tu, jia ge yi jiang zhi he zi qi ye B ji jiao che he gao duan guo chan jiao che de ji xu ying. sui ran zai gong lv he ti ji fang mian wu fa yu mei sai de si ben chi C E S deng da ge xiang bi, dan xu duo nian qing de qi che gou mai zhe hui bei S ji hao hua nei shi he jing dian de san cha ji xing pin pai suo xi yin. sui zhe mei sai de si ben chi A180 de dao lai, BBA ao di A3 he bao ma 1 san da ju tou yi jing jiang men piao jiang dao le 20 wan ji. ci wai, guo nei che xing ru mei sai de si ben chi C E bao ma 5 xi he ao di A4 A6 jian shang biao deng yi jing chang xiao, dui she chi pin pai de jia ge fan wei jiang yue lai yue you kong zhi, kong zhi zai 20 wan 50 wan yuan zhi jian. qiang zhuang. shi shi shang, zhei xie hao hua che pin pai de qiang shi shi chang di wei li bu kai ta men duo nian lai nu li shi shi de ben tu hua zhan lue. zai guo qu, hao hua jiao che de gao jia ge zhu yao shi you yu dui jin kou de yi lai du guo gao, er gao jin kou guan shui shi de hao hua jiao che pin pai nan yi zai jia ge jing zheng zhong huo de you shi he tiao zheng kong jian. zheng yin wei ru ci, jin nian lai, zhu liu she chi pin pai zheng zai jia su zhong guo ben tu hua zhan lue. yue lai yue duo de guo chan che xing chu xian, shen zhi xu duo ding zhi che xing ru mei sai de si ben chi GLC kuo zhan ban ao di Q5L deng ye chu xian zai zhong guo shi chang. xiang guan sheng chan neng li ye zai xun su zeng jia. sui zhe he zi qi ye wai zi bi li xian zhi de fang kuan, hao hua pin pai zai zhong guo hao hua jiao che shi chang de sheng yin jiang jin yi bu kuo da, hao hua jiao che pin pai de guo you hua jin cheng jiang jin yi bu shen hua, shi chang jing zheng li jiang jin yi bu zeng qiang. ke jin yi bu jia qiang. 2. xu qiu fang mian di yin su: xin fu jie ceng de xing qi yu qi che geng huan zhou qi de hu dong. chu le mai jia de yi tu wai, hai you mai jia de yi tu. wo guo jing guo duo nian de kuai su jing ji zeng zhang, xin fu jie ceng de xing qi, zhei xie xin fu qun ti zai qi che xiao fei shang de pian hao yu qi ta jie ceng cun zai xian zhu cha yi. ta men geng le yi wei pin pai fu fei, zhui qiu ge xing, cong er chuang zao chu she chi pin pai xiang zhe ge jie ceng de shen tou. ju da de ji hui jian xia tu. chuan tong shang, hao hua che pin pai ying gai de dao cheng gong de zhong nian ren 70 hou he 60 hou de zhi chi, dan hao hua che pin pai yi jing qing chu di kan dao le zhei xie zhong guo xin fu de xiao fei qian li bao gao zhi chu, 80 hou he 90 hou zhan 70 yi shang. chu le ti sheng chan pin shi li he jiang di jia ge wai, ying xiao ce lue de zhuan bian ye shi zhong guo shi chang shang xu duo she chi pin pai de yi ge zhong yao fang mian. li ru, zai mei sai de si ben chi MercedesBenz de ru men ji SUV GLA" ying xiong lian meng 8" de quan qiu zong jue sai zhong, kai di la ke jiang xin xing jin cou xing SUV kai di la ke XT4 zheng he dao jue di sheng cun chi ji ren lei zhan chang zhong. zhei xie she chi pin pai zheng zai yi nian qing ren xi huan de ying xiao fang shi chuang jian pin pai, bing xun qiu geng hao de pin pai nei sheng li liang. chu le she chi pin pai shi tu man zu xin fu ren de xin xu qiu wai, zhong guo qi che shi chang zheng zai ying lai yi ge gou mai zhou qi, zhe ye wei she chi pin pai de kuo zhang dai lai le xin de ji yu. you guan shu ju xian shi, zhong guo 2017 nian qi che bao you liang chao guo 2. 1 yi liang, qi zhong 60 yi shang de si jia che yi jin ru wu nian yi shang che ling, geng huan xu qiu jiang ji xu shang sheng. gen ju ling ying fa bu de zhong guo gong zuo chang suo ren min qi che xiao fei jian du bao gao, zui jin gou mai de che liang zhu yao shi yong you liang liang yi shang si jia che de gong ren zhong gao dang che xing 20 wan zhi 50 wan yuan, 13 de gong ren jiang hua fei chao guo 500 wan yuan. zui jin gou che de ren min bi. ke yi kan chu, xin de fu you qun ti, zhu yao shi gong zuo chang suo de bai ling gong ren, zheng zai wen bu ti sheng gou mai qi che de cheng ben, tu xian chu hao hua qi che de qiang da gou mai li. san. qu dao yin su: she chi pin pai zheng zai zhua zhu xiao fei zhe sheng ji dai lai de bu duan xia jiang de gu li. chuan tong shang, hao hua che zai yi xian cheng shi he er xian cheng shi ke neng zui chang jian, dan shu ju xian shi, hao hua che yi jing kai shi xia chen tong dao. sui zhe dai cheng shi kai shi xian zhi qi che gou mai, chu ci gou mai qi che de ren wang wang xiang yi bu yi bu di jiu wei, zhi jie gou mai she chi pin pai de ke neng xing ye zai zeng jia. dai cheng shi de xiao fei qing xiang wang wang shi zhong xiao cheng shi de feng xiang biao, zhei xie zhong xiao cheng shi de gou mai ya li xiang dui jiao di, yin ci zhei xie cheng shi zhong xin fu qun ti de gou mai biao zhun ye hui xiang ying ti gao. yin ci, qi che xiao fei sheng ji yi jing cheng wei yi zhong xiao fei chuan di ji zhi, ta xun su cong di er xian yan shen dao di san xian he di si xian. cong shang mian di tu biao ke yi kan chu, yi xian cheng shi bu zai shi hao hua qi che de zhu li jun, shi chang fen e cong 2017 nian de 17. 5 xia jiang dao 2018 nian de 16. 8. er san xian cheng shi shi li xiong hou, wen gu zhan ju le hao hua jiao che shi chang de yi ban, shi chang fen e reng zai kuo da. ju ge cheng shi tong ji, 2018 nian shang ban nian hao hua jiao che xiao liang qian wu wei fen bie shi chang sha zheng zhou wu han kun ming shen yang, zeng su jun zai 15 yi shang. zeng zhang shi tou fei chang qiang jing. ci wai, she chi pin pai de qu dao xia chen bu duan jia shen. sui zhe xiao fei sheng ji de jin yi bu shen ru," xiao cheng zhen qing nian" you wang cheng wei wei lai hao hua jiao che shi chang de yi ge xin de xiao fei qun ti. zai guo qu" shuang shi yi" shi qi, ao di he tan ge qi che gong tong ce hua le yi xiang xin che ying xiao huo dong. ao di tui chu le" shuang 11" deng lu ping tai yu Q2L du jia ban ben de jia ting. yin ci, ke yi yu jian, she chi pin pai yu zhei xie xin qu dao zhi jian de he zuo jiang yue lai yue mi qie, xiao cheng zhen nian qing ren jie chu she chi pin pai de ji hui ye jiang yue lai yue duo. cong zhong guo she hui de xiao fei sheng ji jin cheng lai kan, wo men zheng chu zai di si ci xiao fei sheng ji 2014 nian yi lai de qi bu jie duan. jing guo qian san lun xiao fei sheng ji 19781992 19921998 19982014, ji ben man zu le ren men de yi shi zhu xing deng ji ben xu qiu. man zu. gen ju ma si luo de xu qiu li lun, dang man zu ren de ji ben xu qiu, ru sheng li xu qiu he an quan xu qiu she hui xu qiu bao kuo ai gui shu jie na he you yi xu qiu zun zhong xu qiu nei bu zun zhong yin su bao kuo zi zun zi zhu he cheng jiu gan deng, deng deng. zun zhong yin su bao kuo di wei cheng ren he guan zhu. zi wo man zu xu qiu cheng zhang yu fa zhan fa hui qian li shi xian li xiang xu qiu deng gao ceng ci xu qiu jiang cheng wei she hui zhu liu qun ti zhui qiu de xin mu biao. zai xiao fei zhe sheng ji de bei jing xia, hao hua jiao che he pu tong pin pai jiao che kai shi le shi chang cha yi hua fa zhan de dao lu. pu tong pin pai qi che geng neng man zu ren men de ji ben xiao fei xu qiu, er hao hua pin pai qi che geng neng man zu ren men de she hui zun zhong he jia zhi shi xian deng xian jin xu qiu. zai di san lun xiao fei sheng ji guo cheng zhong, zhong guo ren de ji ben xu qiu bao kuo yong you yi liang si jia che ji ben de dao man zu, suo yi qi che zuo wei da zhong xiao fei pin hen nan ji xu bao chi qiang jing de zeng zhang shi tou, dan hao hua che wan quan fu he xin yi lun xiao fei sheng ji de zhu ti, shi de hao hua jiao che hen nan bao chi qiang jing de zeng zhang shi tou. jing ji zeng zhang reng you chi xu de shi tou. te bie shi zai qi che hang ye, she chi pin pai bu jin jin shi ji shu he chan pin ben shen de die jia, geng shi pin pai jia zhi zai li shi shang de chen dian, dai biao zhe yi zhong sheng huo fang shi he wen hua ji diao. she chi pin pin pai zhi suo yi neng gou bao chi gao su zeng zhang, shi yin wei ta men cong gen ben shang zhao dao le shang shu" xin fu" xi fen mu biao qun, wei rao zhe yi mu biao qun jin xing le da liang de chan pin chuang xin qu dao chuang xin he shi chang ying xiao chuang xin. zui hou, chan pin man zu le ke hu dui xin qi che ji shu he xin jing yan de xu qiu. zai jing shen shang, ta man zu le ke hu de shen mei xu qiu he jia zhi ren tong xu qiu, cong er shi xian le zhuo yue de shi chang biao xian, bao chi le qiang jing de zeng zhang shi tou. dan shi, bi zhe bi xu zhi chu, zai zhe zhong kan si ming que de xu qiu xia, shi chang kong jian reng ran zu gou da, yao" hao" fen yi bei geng shi ji shang shi yi jian fei chang kun nan de shi qing. ru qian suo shu, shi shi shang, zhen zheng tui dong zhong guo hao hua che shi chang zeng zhang de liu ge zhu yao pin pai shi mei sai de si ben chi bao ma ao di kai di la ke wo er wo he lei ke sa si. lu hu ying fei ni di a ku la deng pin pai zai zhong guo de xiao shou bing bu li xiang, he fa de she chi pin pai DS shen zhi mian lin zhe sheng cun wen ti. yin ci, shi chang ding wei de zui zhong jue ding shi chan pin li liang de bu duan chuang xin, sheng yu he pin pai li liang de chang qi ji lei, dan zhen zheng neng gou da dao de pin pai shu liang que shi bu ji qi shu de. shi shi shang, hao hua che shi chang de jing zheng ye fei chang ji lie. zai shi chang tiao jie qi jian, mei you pin pai ke yi" tang xia qu sheng". mian ze sheng ming: you mei ti he cheng de nei rong lai zi mei ti, ban quan shu yu yuan zuo zhe. qing yu yuan zuo zhe lian xi, qu de fu zhi xu ke. ben wen de guan dian jin dai biao zuo zhe ben ren, er fei xin lang de li chang. ru guo nei rong she ji tou zi jian yi, jin gong can kao, bu zuo wei tou zi de yi ju. tou zi shi you feng xian de, suo yi wo men zai jin ru shi chang shi xu yao jin shen. ze ren bian ji: liang bin SF055

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